Duffy Rogan wrote an article entitled "I Know What Color You Are." which identifies 4 basic types.  While a number of studies outline a wide range of  rgbpersonalities, Duffy simplifies it into 4 basic types.  By narrowing it down to four (4) basic types, I can identify within the first few few minutes of a conversation, I am able to identify an individuals primary and secondary types, which allow me to better communicate with them.

Duffy writes "In a nutshell knowing what color personality a person has means you'll probably understand that person better then they understand themselves. ... I sure wish I knew about this year's ago; it would have saved me a ton of frustration. Everybody has a color type. And with that color type we act in a certain way. Certain things are important to us. We like to be talked to in a certain way. We like and dislike certain things. There are 4 personality color types. Red, Blue, Green and Yellow."

"Here's a brief overview of the four different personality colors, but there is much more to learn about each color personality. I can't put it all in this article but it will give you a good idea of the power of knowing the different color personalities people have. (They're in no particular order)

Yellow Personality

"Yellows make up 35% of the population. They are the best at using both sides of their brains. They are relationship and family orientated, logical, analytical and teamwork is very important to them. Yellows usually have any nurturing jobs like teachers or social workers. They don't like pushy people, aggressiveness or sudden change. Some of their weaknesses are being over sensitive, take things personally and will buy other peoples excuses. When you talk to a Yellow, talk slowly, stay relaxed and let them know they are appreciated."

Blue Personality

"Blues make up 15% of the population. Blues are open and direct with their feelings. Very right brained, talk fast, very creative, must have fun doing things. Strong on family and relationships, spontaneous and enthusiastic. Blues have jobs that are creative like sales (of any kind), singer songwriter, artist. Blues don't like not having fun or being sold and they're not into facts and figures. Their weaknesses are being unorganized, scattered and poor savers. When you talk to a Blue, talk about fun and excitement."

Green Personality

"Greens make up 35% of the population. Right brained, very logical, and analytical. Precise and need to have all the facts and figures. They are savers, organized, task orientated and accurate. And they're the best negotiators. Some of their jobs include, engineers, accountants, CPA, professor. Anything to do with logic and reasoning. Some of their weaknesses are, they over analyze everything (to death). Hard to please and pessimistic about everything. Greens don't like pushy people, they don't like not having all the facts and figures. When you talk to a green talk about the numbers."

Red Personality

"Reds make up 15% of the population. Reds are right brained. Their slogan is "It's my way or the highway" Forceful, stern and to the point. No chitchat, money is power, take action. Task orientated, impatient, un-teachable, show me the money. Their jobs consist of being CEO's, attorneys, military leaders, and presidents of the banks. Some of their weaknesses are having a big ego, domineering and un-teachable. Red's don't like losing control, they hate small talk. When you talk to a Red talk about the money, stroke their ego. They like being sold and closed."

 

Duffy closes with "Now everything I just outlined about the different color personalities is not a judgment on people it's just who people are. Just imagine if you had this information (and much more) the next time you talked to a prospect. How do you think your next prospecting call would go? Yep another rhetorical question. Learn this one skill and the next time you're talking to someone and they say something in a certain tone or way or ask you a certain question. You'll know exactly why they're acting the way they are and why they're asking the questions they do. Instead of taking things personally or getting frustrated, you'll say to yourself "Hey you're suppose to act like that or say that because you're a green" (pick a color) Master this one skill and your business life and personal life will skyrocket." - Duffy Rogan

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I Know What Color You Are. Duffy Rogan (2006) - http://www.redsofts.com/articles/read/391/6312/I_Know_What_Color_You_Are.html